As some of you probably already have discovered, I was earlier in the week to modem essen Curvy is sexy in Berlin.
I had been looking forward to the fair with high expectations when I in advance was very seduced by the title of the show, which led my thoughts towards smart, delicious and ontrend clothing. I had a clear expectation of coming home from the fair with plenty and inspiration and new brands to share with you dear readers who like Kristine and I have interest in smart and trendy clothes.
And therefore I wonder very much over the name to the fair – Hooray for that curves will be referred to as sexy, but there was just not much at the show, which was to stress.
My fears were aroused in advance after driving in a taxi to the fair with the German designer Katja Heidrich. She worked for a number of years in a German plus store where she experienced that customers demand smart and modern clothes as an alternative to the konede clothes, which, according to Katja Heidrich dominate the German market for plus-clothes. Therefore, she started in 2012 its own brand Mable, who comes on the German market next spring. You can see the spring collection here (opens in new window) – collection goes in the first place up to size 48, because Katja Heidrich will have a sense of the market before she possibly begins to produce larger sizes.
Part of the story also means that prior to the trip, I contacted a German blogger to get inspiration for German marks. Here was the story the same. The brands she ended by mentioning that his favorites were those we already know, such as Evans and ASOS Curve.
The two exceptions
I am very pleased to take a closer look at this German company Studio Untold (size 42-54), who goes into the air with their first collection and webshops to March – and crosses fingered that they also send to addresses outside Germany.
You can see a preview of their collection here (opens in new window), and if you can read German, you can here read about the ideas behind the mark here (opens in new window).
I note with interest that the team behind mark all are plus-ladies, so we must have a presumption that they have personal experience with getting a plus-body to take it out from its best side.
The second mark I bit positive mark in, is the American Stop Staring (size 36-56), who make vintage inspired dresses, with a focus on 40s and 50s. The label was started in 1997, so it is by no means new, but it is new that they are entering the European market with expectation to come up for sale on navabi.de in mid-March.
I know that it is a special kind of clothing, but for those who have a penchant for this kind of dresses, it is definitely worth keeping an eye on.
If you can’t wait, you can visit their American website – they send also to Denmark. (opens in new window)
If you want to take a closer look at the brands that were featured at the show, you can find here the overview with links to the various brands here (opens in new window), you can click on the markers and from there move on to their website.
Consult the biggest hit
For me personally, there is no doubt that the biggest hit at the fair was Zizzis under collection Zizzi Black Label.
This is the first time I have cast my glance at a plus-collection and seen clothing, which I am not at all thinking about, the clothes are made especially for plus-women. It was short and sweet “just” nice clothes.
Therefore I warmly welcome to on the other side of the fashion weeks, interviewing Caroline Hansen from Femmes Regionales, who has been involved in designing the collection, so I and in dear readers, can become smarter on the thinking behind Zizzi Black Label, which will hit stores until august.
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