Angels of smiles and glowing hair paraded in the first Parisian event of the American brand Victoria’s Secret, in the presence of stars like Stromae, Lenni Kravitz, Bruno Mars or Lady Gaga.
Victoria’s Secret recipe seems simple: hire the most famous models of the moment, dress them in sexy lingerie and make them parade in a scene full of effects, accompanied by a live musical spectacle full of aces of music.
Breaking by the standards of the fashion world, the most famous models of the moment – such as Gigi Hadid and her sister, Bella, Kendall Jenner, Adriana Lima, Lily Aldridge or Alessandra Ambrosio – parade relaxed, smiling, wearing their wings give them the nickname Of ‘angels’.
At the famous Grand Palais, the top models wore push-up bras, garter belts and thigh-high boots for an exclusive audience.The soundtrack of this year was in charge of Lady Gaga , Bruno Mars and The Weeknd.
One of the highlights of the event was the appearance of the “fantasy bra”, the unique emerald and diamond bra model presented by model Jasmine Tookes.The price, this, is not affordable: three million dollars.
Before the show, the models did not hesitate to show the preparations for the parade – casting, rehearsals and physical preparation – and, for some lucky ones, the tours around Paris.
It is the third time, since the creation of this event, that the brand crosses the Atlantic.Of the first two times, the parade was held in London.
By choosing the fashion capital, the brand could demonstrate a desire for expansion, say experts.He is currently present in France only through a small shop at a Parisian airport.In the United States, Victoria’s Secret is the number one brand in the industry and has about a thousand stores.
The parade, which will air on television on December 5 in 190 countries, generally attracts one million viewers.