Ireland Market Entry

Ireland Market Entry

Subchapters:

  • Market entry
  • Forms and conditions of operation on the market
  • Marketing and Communications
  • Issues of intellectual property protection
  • Public procurement market
  • Payment terms, payment ethics and resolution of commercial disputes
  • Visas, fees, specific conditions of travel to the territory
  • Employment of citizens from the Czech Republic
  • Fairs and events

Market entry

According to cheeroutdoor.com, the basic three stages of the journey of a foreign product to the consumer are the importer, the wholesaler and the dealer. For branded goods and more complex products, the importer often acts as a distributor. In this way, for example, Škoda cars or Zetor tractors are sold in Ireland. A local representative is an advantage and, for more technically demanding goods, a necessity if the exporter does not have the means to establish his own representative office or does not belong to a multinational concern that is represented in the country, or if he does not have at least a representative in neighboring Great Britain, which also covers Ireland. Of the factors influencing the possibility of sales in Ireland, or establishment and development of relations with local interested parties, Irish companies most often draw attention to the fact that they expect from Czech companies: quick and, above all, specific response to questions and proposals sent in writing or communicated during a personal meeting (if it is not possible to respond quickly, it is advisable to confirm receipt and indicate the expected date of the response) – we draw your attention to the fact that in Ireland there is no rule of time or any response at all from the Irish parties to business correspondence; many inquiries simply go unnoticed; the mentality in this respect is more reminiscent of the south of Europe than an Anglo-Saxon country. the possibility to communicate with the operator of the company’s telephone switchboard in English or to make direct contact with a worker equipped in this language; automatic notification of a change, especially of telephone and fax numbers, if there has recently been any contact with the relevant Irish company and it has no reason to believe that the Czech company is not interested in its continuation. Irish and Czech entrepreneurs operating in Ireland often point out that an Irish partner with knowledge of the market is a must in most cases. Entering the market and marketing products is almost impossible without a connection with a local company. Ireland is a small country with a small market, with a significant interdependence of business and personal relationships.

Forms and conditions of operation on the market

The basic three stages of the journey of a foreign product to the consumer are the importer, the wholesaler and the dealer. For branded goods and more complex products, the importer often acts as a distributor. In this way, for example, Škoda cars or Zetor tractors are sold in Ireland. A local representative is an advantage and, for more technically demanding goods, a necessity if the exporter does not have the means to establish his own representative office or does not belong to a multinational concern that is represented in the country, or if he does not have at least a representative in neighboring Great Britain, which also covers Ireland.

Of the factors influencing the possibility of sales in Ireland, or establishment and development of relations with local interested parties, Irish companies most often draw attention to the fact that they expect from Czech companies:

  • quick and, above all, specific response to questions and proposals sent in writing or communicated during a personal meeting (if it is not possible to respond quickly, it is advisable to confirm receipt and indicate the expected date of the response) – we draw your attention to the fact that in Ireland there is no rule of time or any response at all from the Irish parties to business correspondence; many inquiries simply go unnoticed; the mentality in this respect is more reminiscent of the south of Europe than an Anglo-Saxon country.
  • the possibility to communicate with the operator of the company’s telephone switchboard in English or to make direct contact with a worker equipped in this language;
  • automatic notification of a change, especially of telephone and fax numbers, if there has recently been any contact with the relevant Irish company and it has no reason to believe that the Czech company is not interested in its continuation.

Irish and Czech entrepreneurs operating in Ireland often point out that an Irish partner with knowledge of the market is a must in most cases. Entering the market and marketing products is almost impossible without a connection with a local company. Ireland is a small country with a small market, with a significant interdependence of business and personal relationships.

Marketing and communication

Requirements for promotion, marketing, advertising (use of HSP)

Promotion is one of the main variables in the sales function of a product, and in order to maximize its effect, it is necessary to proceed according to a plan based on practical experience in a specific field and detailed market research. The use of HSP is common. The main newspapers are The Irish Times (www.irishtimes.com) and the Irish Independent (www.independent.ie).

Issues of intellectual property protection

Ireland has an open economic environment while maintaining EU and WTO rules. In the country, the practical enforceability of the law in violation of the protection of intellectual property works.

Public procurement market

The main website on which an overview of government and local government public contracts is published is www.etenders.gov.ie. On this page, you can search for tenders by individual field or date of publication, and you can subscribe to receive information about published tenders on a regular basis. Useful advice and information on tenders is regularly published on (www.procurement.ie).

Payment terms, payment ethics and resolution of commercial disputes

Usual payment terms are 30-180 days from the invoice date depending on the type of goods. Payment morale is good. Services in this area are provided by Experian Ireland (www.experian.com), which, among other things, publishes a Gazette with judgments in debt disputes and information on insolvency.

Visas, fees, specific conditions for traveling to the territory

Citizens of the Czech Republic have the right to reside in Ireland regardless of their economic situation and have the right to apply for a residence permit. When entering the territory of Ireland, a citizen of the Czech Republic, as an EU member state, is obliged to present himself to the immigration control with either a valid and undamaged passport or an identity card. When entering the territory of Ireland, funds to cover the costs of the stay in Ireland and a return ticket are not required. Upon arrival in Ireland, there is no obligation to register with the Irish Police (Garda/y Síochána/y) or to apply for a residence permit for the purpose of employment, business or study in Ireland.

In the event that citizens of the Czech Republic decide to use the option of applying for a residence permit, they contact the Garda registration department at their place of residence. Detailed binding information regarding the residence rights of EU citizens in Ireland can be found on the website www.citizensinformation.ie. Legislation governing the residence of foreigners in Ireland can be found on the website of the Department of Justice, Equality and Law Reform – www.justice.ie.

The import of weapons, ammunition, explosives, drugs, pornography, plants, live and dead animals, meat and meat products (note: the import of products from EU member countries is permitted for personal consumption), hay and straw (even as packaging fillers) and a number of other items listed in the customs tariff (Customs & Excise Tariff of Ireland – see also point 5.4.). The upper limits for duty-free imports per l adult traveler from EU countries are:

  • 1 kg of tobacco or 800 cigarettes or 200 cigars, 400 cigars
  • 10 liters of distilled spirits (e.g. vodka, gin, whiskey…)
  • 20 liters of alcoholic beverages other than wine, not exceeding 22% by volume of alcohol 90 liters of wine (including max. 60 liters of sparkling wine)
  • 110 liters of beer

Passengers from EU member states can bring up to 10 kg of food of animal origin into Ireland. The condition is that these foods are in intact original packaging from the manufacturer and are intended exclusively for personal consumption. Current information on conditions for importing food into Ireland is available on the Department of Agriculture and Food website www.agriculture.gov.ie.

Employment of citizens from the Czech Republic

Both our countries are members of the EU, so there are practically no barriers to employment. Information on working conditions can be found on the website of the Department of Social Protection’s Employment Services/Intreo Offices www.welfare.ie, taxes, the social system, education, health, but also how to register a car or buy a property in Ireland can be found in a very clear form in English at www.citizensinformation.ie On the Irish labor market there is a permanent interest in some professions, especially craftsmen, fitters, some professional services (nurses, nurses, hairdressers), manual professions with an emphasis on field experience (slaughterhouse workers , in car repair shops) and technical professions with university education (e.g. chemical, pharmaceutical, IT industry). The chance is also for some banking and accounting professions with international (ACCA, CIMA) qualifications and multilingual staff for strategic service centers. In addition to specialist staffing agencies, a significant proportion of job opportunities in Ireland are posted online.

Labor legal requirements and rules : The framework of labor law consists of both laws and common law. A list of all Irish statutes can be found at www.irishstatutebook.ie; The basis of the relationship is the contract between the employee and the employer. Unlike practice in the Czech Republic, it does not have to be in written form. However, the employer is obliged to provide the employee with a written list of duties and conditions within two months of taking up employment (minimum information is defined by the Terms of Employment (Information) Act 1994). The usually stated trial period is three to six months. Legislatively, only the upper limit of the probationary period is set, which may not exceed twelve months. Notice periods vary widely and depend on individual employment contracts. By statute, that the notice period is a minimum of one week in employment relationships shorter than two years and longer than three months, and a maximum of eight weeks in the case of employment relationships longer than 15 years. The length of working hours must not exceed 48 hours per week on average over the last four months of work. The exception is mainly managerial positions, where the worker determines his own working hours to a certain extent. Full-time employees are entitled to 20 days of vacation and nine days of public (public) holidays. Working practices do not differ in any way from practice in Irish, British or American foreign companies based in the Czech Republic. The emphasis is on performance, accuracy and timeliness. The Irish are very disciplined at work. The minimum hourly wage is EUR 9.25 (as of January 1, 2017).

Employee registration, taxes and social insurance contributions: After obtaining a job, workers apply to the local social welfare office (Social Welfare Office) for a personal public service number (PPS Number – Personal Public Service Number). The number is used to identify the worker and for a number of other actions in relation to the state administration (e.g. payment of taxes and insurance premiums). The terms of issue and forms are listed on the website of the Welfare – Department of Social Protection. The employee is required to register with the tax office, which will assess the annual tax liability. Taxes are deducted from the salary only after reaching an income above the annual tax-free salary amount. Registration must be done as soon as possible, otherwise the employer is obliged to withhold tax at the highest rate after a certain period. Registration terms and forms are available at www.revenue.ie; This page also very clearly describes the individual claims for tax relief and, of course, the structure of tax rates. Information on taxable and non-taxable items of salary, tax rates etc. can also be found at: www.revenue.ie. In general, all employees and self-employed persons over the age of 16 contribute to PRSI (Pay Related Social Insurance). Contributions are calculated as a percentage of gross monthly income and are divided into different categories, also according to the type of work you do. PRSI contributions consist of health and social contributions. Payment of PRSI contributions is provided by the employer.

Fairs and events

Several dozen more important, but usually narrowly focused exhibition events are held in Ireland, which correspond to the country’s low population and geographical remoteness within Europe. On the other hand, due to the large number of foreign companies in Ireland, which usually represent a large part or the majority of exhibitors, practically almost all exhibitions have an international character. The participation of foreign companies that do not have a presence in Ireland is rare and they are usually companies from Northern Ireland or Great Britain. The biggest exhibition event in Ireland is the (national or world) Plowing Championship, which is always held in a different place in autumn and has the character of almost a general fair and a national pilgrimage at the same time. The vast majority of fairs (or rather large exhibitions) are held in Dublin at the Royal Dublin Society (www.rds.ie). The Czech Republic participates in Irish trade fairs only sporadically. HolidayWorld, Energy Show and Medtec can be considered the most important trade fairs.

Ireland Market Entry