Mali Market Entry

Mali Market Entry

Market entry

Distribution and sales channels are mainly local importers and distributors. Depending on the nature of the goods, one exclusive representative or one’s own office or subsidiary is also possible. The import conditions are listed on the website of the Malian customs administration www.douanes.gouv.ml, which also carries out export control. In the Professionnels section, there are also specific documents required for certain types of goods. The domestic market is protected by import duties ranging from 0 to 20%, which are set by the West African Economic and Monetary Union (UEMOA) Common Tariff. Check smber for agriculture and fishing facts of Mali.

Forms and conditions of operation on the market

The conditions for setting up an office, representation or joint venture are similar to those in other countries and are listed on the website of the Malian API investment promotion agency at www.apimali.gov.ml in the Create une entreprise section, where the possibility of completing all the necessary formalities in her office, i.e. in one place.

Marketing and Communications

Promotion and marketing requirements are similar to other countries. Due to the higher level of illiteracy, especially for consumer goods, advertising on television and radio is more effective than print media.

Issues of intellectual property protection

According to the comparative index of the international organization Property Rights Alliance, Mali ranks 84th out of 127 evaluated countries in the protection of intellectual property. The biggest reserves are in the level of the legal environment and political stability.

Public procurement market

Public contracts are awarded through publicly announced tenders on the website www.malipages.com in the Appels d’offres section. If the public contract is financed from foreign sources, the goods that are imported into the country as part of this contract are usually exempt from customs duties and taxes.

Payment terms, payment ethics and resolution of commercial disputes

The usual payment condition is a letter of credit, not so much because of the risk of insolvency (merchants in Mali are quite rich), but rather because of the risk of unwillingness to pay in the event of some dispute after shipment. The ways of resolving commercial disputes are similar to those in other countries. The name of the Arbitration of the Malian Chamber of Commerce and Industry is the Center de Conciliation et d’Arbitrage and a list of lawyers in Mali can be found on the website www.droit-afrique.com in the Mali section. The local francophone tradition can be a complication.

Visas, fees, specific conditions of travel to the territory

Vaccination against yellow fever is mandatory, the use of antimalarials and repellents is recommended. The Malian embassy in Rome handles visas for citizens of the Czech Republic.

Employment of citizens from the Czech Republic

The condition is a visa and the deposit of an employment contract with a medical certificate at the labor office. Details can be found at www.apimali.gov.ml. The condition is the payment of a local medical examination.

Fairs and events

More important fairs are announced at www.cci.ml.

Market entry

Basic info for entering the market, rating, distribution and sales channels, factors affecting sales, important legal standards and regulations, import conditions and documents, customs system, customs and foreign exchange regulations, export control, protection of the domestic market.

Forms and conditions of operation on the market

Forms of operation and their advantages/disadvantages (sro, as, joint ventures…), use of local representatives, conditions for setting up an office, representation.

Marketing and communication

Recommended advertising and PR and HR agencies in the country (if any)

What advertising channels do successful companies mostly use (FB, TW, Instagram, TV, Radio, Web, printed materials, billboards and other advertising areas)

What to never use in marketing under any circumstances.

Issues of intellectual property protection

WTO in brief, basic legislation, what are the risks and how to defend yourself.

Public procurement market

General operation of tenders, rules for registration, financing, documentation, important links to relevant authorities.

Payment terms, payment ethics and resolution of commercial disputes

A brief description of the payment terms, the average period of maturity of the invoices and their reimbursement, who to contact in case of non-payment, information whether the residents of the country are prioritized in case of these disputes.

Visas, fees, specific conditions for traveling to the territory

Information for business trips – visas, how to get them and how much they cost, passport (how long it must be valid), maximum length of stay, whether to move shorter distances on foot/public transport/vehicle, conditions for renting a vehicle and obtaining insurance, information on Public transport, suitable hotels, cash/payment card/local card, availability of drinking water and its quality, crime and where not to go, what to watch out for, connections between the airport/station and ZÚ/city centre.

Employment of citizens from the Czech Republic

How to get a work permit and who provides it, salaries, minimum wage (if any), social and health care and its provision.

Fairs and events

List the most important fairs and events and a short comment on them.

Mali Market Entry